Great work with quick response time. Several design ideas were submitted by Red Hawk and they were all very well done.
How Scott.stewart started their logo design journey
This is to be an idependant consulting company that helps companies to :- 1) understand what cloud is 2) assess what their cloud readiness is 3) develop a cloud computing strategy for their business 4) build a business case for why they need to do cloud computing 5) assist with selecting a vendor 6) help execute on the cloud computing strategy
Cloud computing is quite confusing for business as there is a lot of debate about what it is and a lot of confusion about it. This consulting practice to to assist business understand and negotiate through this disruptive change
in one sense it is like a 'cloud broker' or trusted cloud adviser
Tell us a bit about who you are and the people you reach
Company CEOs, CFO, COOs and CIOs
Company directors, boards and executives
Empployers and company owners who own companies of 50 or more employees
Because everyone is using the cloud image and the picture or shape of a cloud is already way overused we dont want to use the image or shape of a cloud in this logo. The fact that use the word "cloud" is enough, please do not use a cloud shape!
The shape of a fluffy cloud that surrounds words is just so predictable and over time (if not already) may become a negative image as people get a lot tired of the 'cloud' image.
We want to portray a professional simple and stylised logo, I would expect soft pastel colors and not heavy colors
Our website is not yet developed but will be
simple and clean
use a lot of white space
similar to the Apple look and feel
not heavy in color
keywords to describe the business
business focus - not IT but business
business focussed - not technical, not geek
depth of knowledge