clinical, clean, bold, modern logo for a denture product

Cosmetics & Beauty

DenSureFit is a denture product. Target audience is age 55+..We make people smile, so I'd like this logo to convey that! DenSureFit makes DENTURES FIT, so I'd like the SureFit part of DenSureFit emphasized. Perhaps you can do it with 2 different fonts or colors, perhaps. This needs to catch the purchasers eye on a store shelf. The ideal design might be icon creatively incorporated into the words with the emphasis on the words. Think about a toothpaste box like Colgate or a denture adhesvie like Fixoident where the words take up most of the box design. Bold. This is similar to what we will need for our logo. I am open to color options you may wish to try. This logo needs to be a design that will work stretched across a box package approximately the same size as a toothpaste box/package (but a little larger). The image should convey the following: BOLD Clinical Lab Tested Dentist Approved Clean Professional Modern Makes people SMILE! Sophisticated but clinical (think of the "Clinique" brand) Something the doctor would give a patient (lab tested/doctor approved) Friendly I do NOT wish to use any sort of tooth or dental motif. I do not wish to use initials DS for an icon.

I'd like to explore the following colors: Aquas: Empathy, compassion, clarity and precision. Light neutrals: Purity, balance and sophistication. Let designers make suggestions: