I had over 250 designs sent my way and Slash nailed the one!
How anitra L started their logo design journey
Who are you known as?
Joint Performance Lab
Tell us a bit about who you are and the people you reach
This is a collaboration between international healthcare professionals (orthopaedics, physiotherapists, podiatrists, and other healthcare professionals) and universities to collaborate using data science to better inform and care for elite athletes before and after surgery. It needs to be clever (play on joint (as in knee joint) and joint (as in collaboration) if you can, or think more abstract with a 'global' element...it can be youngish, as long as it's also modern and sophisticated and maintains credibility. ....or go further outside the box with your creativity.
I'm open to a play with the acronym JPL, and below are some supporting images.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
predictable and boring with the usual image of a human physique
I like the cursive nature, the colour and combination of the two fonts
I like the clever incorporation of the two letters
The negative space I like, the eye fills in the gaps
I like the incorporation of letters
Targeting Elite athletes or those who are aspirational, and we want a fun/quirky element to this, that still holds up in an international arena. This is about an international collaboration of data for athletes / attainment of wellness.