To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are re-branding from BASE Pharma to Base Health. BASE Pharma is too specific to pharmaceuticals (we sell mostly medical devices rather than pharmaceuticals now), and the logo is a bit old. The 'BASE' part sits very heavy on the 'Pharma' part too. And the logo image is a bit meaningless. Unlike our current logo, I would like the emphasis on the 'base' part with the 'health' part as secondary. I prefer logos where the word is either part of the logo (see 'boundary' logo attached), or at least nicely integrated with the logo itself. Blue and red are the recognisable colours of veins and arteries (representative of the area we are in), but green also suggests health and grey is a good balancing tone. So I'm open to some or all of those.