This subscription box program is geared to women primarily and men looking for the item as a gift.
We would like to see some simple options with gift box or gift illustration integration so the concept of receiving a gift is shown as well as written in the logo.
- We like the Fender logo because it is bold and easy to read, stylized to make it memorable but not over the top.
There are two image examples of other box of the month programs. Our logo will be on a box like one of these filled with goodies every month for our subscribers.
Visualize a tired working mom coming home from work after a long day at the office and shuttling kids all over town ... she opens the door and finds her Bliss Kit package with the pile of bills that came in the mail during the day. What do you want her to see when she tears open the cardboard box and see the actual Bliss Kit with a logo on the top of the box? What will make her smile and feel the need to open her surprise box of bliss that instant?
Find Bliss is one of our other products and is fairly conservative. This new logo can be much more fluid, creative and feminine.
The other logos shown below are more along the lines of what we are looking for in the Bliss Kit branding but we prefer with some type of artwork integrated with the logo to make it more memorable and help communicate the details of the program. It is fine to have it on white background or reversed out and with or without some type of graphic.
Thank you for considering our project.