Clean, sharp and unpretentious new logo design needed for literary magazine

Fact + Fiction, North of America

Entertainment & The Arts

Geist is the Canadian magazine of ideas and culture—every issue brings together a sumptuous mix of fact + fiction, photography and comix, poetry, essays and reviews, and the weird and wonderful from the world of words. The Geist tone is intelligent, plain-talking, inclusive and off­beat. At the heart of our enter­prise is the imag­i­nary coun­try that some of us inhabit from time to time, and which often has some­thing to do with Canada. The magazine has been around for 30 years. And that needs to come across in the logo. A sense of authority and ethos of the written word. Yet we want to be approachable to readers and writers. The key things for the logo is for it to look simple and modern. And that it captures what the magazine is, keeping in mind the magazine is a literary magazine. Target audience: readers, writers, artists Recent demographics from a reader survey in 2016 says our audience is primarily women in the age group 25 - 45.

The darker red is #C20A0A and the brighter red is #E51717