What I do: I am an ER nurse (former EMT and Ski Patroller), with a slightly rebellious streak. A rebel with a cause. After I was injured taking care of a patient, I decided to start helping other health care workers and first responders learn how to start taking care of themselves. We focus on stress management, nutrition and exercise, how to manage trauma and healthcare bullying, relaxation, and how to hack the nightshift.
I believe in a holistic approach to health (where eastern and western medicine collide), in giving back (we donate 10% of all profits to A Walk On Water, Mercy Ships or Every Mother Counts charities), in integrity first and foremost, and that life is an adventure. The goal is to become a global brand.
Target Audience Information: Healthcare and First Responders (across all specialties). Nurses, CNAs, EMT's, Paramedics, Firefighters, PTs, PAs, NPs, MDs, etc.
Age: 20's-40's. We're the smart, serious when we need to be, take no sh-t, people you want to be taking care of you on your worst day, with a great sense of humor.