ONELINER BRIEF - Need a logo using 2 or 3 vibrant colors, carrying high recall value, with creative & subtle depiction of vegetarian food brand.
WHAT WE WANT !
Logo should carry high recall value, if you put it along-with 10 other logos on the same page, people should be able to identify at one glance that this belongs to VegCapers.
• Should be vibrant, young, but colors cool on eyes
• Should be contemporary
• Smooth edges, Fluid & undefined
• Sincere (should resonate with ‘Reliability’)
- May be one primary color and one as secondary color. The secondary color could just be a little dash of color, in our case you may want to use green as secondary color to denote vegetarian food (Not must, just a suggestion, you may decide how to use colors and how many to use)
WHERE IT WILL BE USED:
• Should work on website, App, food boxes, hoardings & kiosks.
DESIGN EXAMPLES AND WHY WE LIKE THEM:
In the logo design reference in my brief, I have chosen few logos from 99designs, the best I like is Moxxee, followed by CarrierFims and here is what I like about them:
• Despite being minimalist, it has exceptionally high recall value, you see it once and then it you see it again even without Moxxee written below, you'd be able to recall that it's for Moxxee.
• Designer has used just one color as primary color (black) and very brilliantly used 'just a dash' of another bright color red and logo looks vibrant!
• Thus to sum up - High recall value, very vibrant, dual color with tone with one primary color, second color just a dash and minimilistic. In our case, it could be dash of green to suggest vegeterian food.
• Very creative, designer used a pigeon to denote the 'carrier' part of the name and also the way he depicted it.
• Again a carries a very high recall value.
OTHER LOGOS WE LIKE:
– This is another logo I love, despite being so simple, I wonder how were they able to create such high recall value, I just cannot forget this logo, you put 10 different logos alongwith it on a same page and it would stand out. Same holds true with Moxxee.
• Apple, Starbucks, Disney, Unilver, Coca Cola are few other examples of high brand recall.
WHAT WE DON'T WANT:
• No cartoon or animation characters please
• Strictly NO vegetable baskets & food bowls please, there could be other creative ways to denote a food brand.