We are a new real estate brokerage firm located in a metropolitan area. We are focused on eliminating anxiety from the home buying process and hope to foster the personal relationships with our clients that are otherwise lacking in our industry. We chose the name "The Spruce Group, LLC" because we believe that trees connote stability, growth, protection, and generally something around which one would want to raise their family. We would like our logo to inspire those same feelings.
Tell us a bit about who you are and the people you reach
We are appealing to a broad range of home buyers; from those looking for homes to raise their families to simple investors. We believe that regardless of motivation for purchasing property, the home buyer is simply looking for a firm they can trust.
As we do business in a metopolitan area, we are hoping for a clean, simple, and contemporary logo. While we have not decided on the position of the name, the name should NOT be incorporated into the logo and the logo should stand on its own.
The logo should also focus on the spruce tree. While the spruce tree does look like Christmas tree, we do not want to be mistaken for a Christmas company.
I was envisioning something with the color green but please feel free to play with the color palette. Also, we will be putting this logo on grayscale letterhead so please take into account how the logo will look in grayscale on white paper.