Need a logo that will translate equally in all mediums - color and b/w, print and digital.
No color restrictions or style references - this will begin color palette definition and new style guide. Go for it!
Keep it simple and recognizable - logo will be used on letterhead/envelopes/biz card, etc. as well as packaging, so it needs to show brand identity on individual products such as cleaning supplies. Will be used to brand big and small pieces -equipment, canisters, signage... Also needs to translate to matting, receptacles, as well as food service supplies.
The Pioneer Brite mark is registered, include the circle "R".
Do not use "American Pioneer" images (wagons, prairie, etc.), no cartoons. Please do not use any stock images or clip art.
The files we will require are:
Print file format - .indd
Web file format - .jpg and layered .psd (RGB)