To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo has to be clean and understated rather than playful. The name "Numberline" can be picked up in the logo but doesn't have to be and, if picked up, the interpretation should be more abstract than literal. Since the financial industry is very male dominated this logo has to appeal to men in both style and color. I selected a classical blue/green platte but feel free to add a bit of contrasting color but stay away from colors that are perceived to be feminine such as pastels. I'd like to avoid colors that add extra printing cost such as gold and anything that is too obvious, such as bear and bull symbols, coins, stock charts, etc.