BELOW IS KEY BRAND INFO, AS WELL AS SOME EXECUTIONAL CONSIDERATIONS AND THOUGHT-STARTERS. PLEASE READ, THANKS!
COMPANY NAME: InsureWorks
PROMISE TO CUSTOMERS: We make insurance easy.
HOW WE DELIVER ON THAT PROMISE:
1. Transparent options from multiple insurance companies
2. Competitive rates
3. Team of experts working for you (we take care of you and handle all your insurance needs)
4. Seamless switching (we make switching your insurance easy and painless)
-Must support broad spectrum of insurance products we provide
-We are a cool agency...young owners! But, very experienced and approachable. So nothing too corporate, cold or stodgy (no hard lines).
-Logos should be warm, friendly, clean, fresh, with personality (a bit playful, but NOT cartoon-ey or juvenile)
- Logo treatments should be all lowercase and one-word using two colors to differentiate the word (see attached "hubsignal" logo); we also like font style of "hubsignal" logo - so please use something similar
-Colors used should be orange and blue (two-color combinations; one color for each word)
-Thought-starter #1: explore icons/treatments that play off of the "I" and "W" in name
-Thought-starter #2: explore icons/treatments that play off of the word "works" (e.g., gears, hub/spokes, insurance products working together to protect you, team working for you)
-Thought-starter #3: explore icons/treatments that play off of the our brand promise: "We make insurance easy." (i.e., idea of pathways, straight forward, personalized, caring insurance, simple process, collaborative process, people working together)
For more detail on the brand, please see attached PDF.