Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The aim is to simplify the existing logo, professionalize and to provide clarity without lossing the dynamic. The logo should establish our company "weiser" as a brand.
The logo font should be absolut professional for a consulting company and fit through the colours of the website (see attached) are usable for all kind of printings and website illustration.
For that reason we got the website domain http://www.weiser.de. You see the existing logo does not fit through the rest.
The two hooks might not necessarily have to be but it can look like a dynamik logo on the left side with dynamik things i.e. hooks and then the name „weiser“. Maybe in another form before / above the signature. Must not.
Also should the "i-point" differentiate themselves and stand out. Color: 2-3-colored out of blue, dark gray, light gray, white. No black anymore.
In addition, it should also be printed in black and white make a good impression. The font oft the new logo should be usable with all kind of printig mediums for example car, letter print or shirts.
Attached you find the existing logo, a screenshot of the newly designed website and some logo style as inspiration. If you need further information let me know.