Camellia Funds is an investment firm (similar to venture capital, private equity, or hedge fund).
The logo should literally identify with the flower of the same moniker. Logo should have little detail and should be simple enough that on its own (without the words "Camellia Funds") can be distinguishable without being busy. The logo will be used as the focus of a website campaign and most likely converted into a animated blossoming flower.
Logo will be used in marketing materials, on business cards, and as footer/header of business stationary. Our preference is a non-cartoonish logo and classic font (could be used today or 100 years ago).
Our audience is exclusive, and sometimes excessive. Age bound between mid-late 40's to 70's, very successful, business-minded people. Our audience is not easily impressed but will gravitate to simplicity and appreciate an edge that's a little different from logo found in traditional Financial, Insurance, Loan, Banks or Accounting firms.