To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Would like to keep the old visual style when it comes to color and design. But the design should be simplified to bring it more into the current flat design era. Would like matte discrete colors to give a tranquil feeling.
I like the old label with the original factory depicted. The crest in the original label is not that relevant anymore, but the city is known for it's palms (see how that is used in on the following logo - http://sydkustenmarathon.se/).
As we might brew different brews it's important that we can change the beer type (PILSNER ÖL) in the label ourself.
All elements should be vector based as we need to use the label in different sizes and on different materials.
Attached you'll also find a basic template for the label that we'll use for the first batch. The net label size should be 120x80mm. The elements on the template can be moved around / rearranged if you want to optimize the layout. Text size for these objects can also be a bit smaller if you like.