Clarity Logo for a Baby Photographer

Silke Töpper

Kinder Fotografie

This logo is for an artist. A photographer for maternity, newborn, baby, kids and family; in- and outdoor.

Bookings are generally for newborns within the first 14 days of life.
The target market is female, young, often first time, mothers. The name is written with a German Umlaut "ö" which is an O with two dots on top.

This project is a rebranding, so far the brand was called knutschebacke - hence the other websites and social:
http://www.knutschebacke.de/ & https://www.facebook.com/knutscheba…fotografie

The predominant use is watermarks and all marketing collateral, such as business cards, flyers, online and social.

I like clear and concise structures in the logo. Please avoid anything resembling a camera or similar photographic equipment in the logo. Equally unfit would be too playful cliches such as angels, hearts or babyfaces.

This might be helpful for you:
My style is harmonic, peaceful, caring and affectionate. I try to avoid fake compositions or posings. So far my brand's reputation is trustworthy. I'm very patient with my often playful models. These photos document a precious time in the life of parents and children, I'm aware of having the privilege to document this.

Here are some examples of logos I like:
https://www.facebook.com/elisasiron…=1&theater
=> I like the minimalistic but luxury composition.

-https://www.google.de/imgres?imgurl=http%3A%2F%2Fwww.ksnewbornphotography.com%2Fwpcontent%2Fuploads%2Fp4%2Fimages%2Flogo_1425087889.png&imgrefurl=http%3A%2F%2Fwww.ksnewbornphotography.com%2F&docid=nCoJ44_Ase2q5M&tbnid=FwTlecHiUylhtM%3A&vet=10ahUKEwiW8YKC8MLVAhUoCMAKHQzfBBoQMwhOKB8wHw..i&w=1105&h=399&client=safari&bih=648&biw=1269&q=newborn%20photography%20logo&ved=0ahUKEwiW8YKC8MLVAhUoCMAKHQzfBBoQMwhOKB8wHw&iact=mrc&uact=8#h=399&imgdii=FwTlecHiUylhtM:&vet=10ahUKEwiW8YKC8MLVAhUoCMAKHQzfBBoQMwhOKB8wHw..i&w=1105
=> here I like the use integration of text and visual. However, the image of the baby looks too "playful".