This logo is for an artist. A photographer for maternity, newborn, baby, kids and family; in- and outdoor.
Bookings are generally for newborns within the first 14 days of life.
The target market is female, young, often first time, mothers. The name is written with a German Umlaut "ö" which is an O with two dots on top.
This project is a rebranding, so far the brand was called knutschebacke - hence the other websites and social:
http://www.knutschebacke.de/ & https://www.facebook.com/knutscheba…fotografie
The predominant use is watermarks and all marketing collateral, such as business cards, flyers, online and social.
I like clear and concise structures in the logo. Please avoid anything resembling a camera or similar photographic equipment in the logo. Equally unfit would be too playful cliches such as angels, hearts or babyfaces.