We are looking for a logo for a new program called "Citizens Matter."
Logo should capture the philosophy in "tell us about yourself section." Note comments in the "target audience." Logo should NOT be edgy, aggressive or activist-looking. This not anti-business, but pro-community values that are warm, friendly and welcoming.
Currently we are using a blue that fits very well with our other materials and we would encourage designers to use it: C=86 M=61 Y=0 K=0, but please consider that this graphic will be used on the web and in print (in both coated and uncoated print jobs). We are currently using white text on the blue. As well in our work books we are using a second colour: C=57 M=44 Y=100 K=27 (see attached screen capture). But this is not mandatory to include.
The logo should easily incorporate the name of the program "Citizens Matter", but also be able to stand alone. We favour minimalism over clutter and we like vibrancy over pastel.
For those desigers from outside North America, please note that the project is Canadian and NOT American, but DO NOT feature a Canadian flag.
The project is about democracy and citizens being engaged to make their local community a better place. As we said in the "target audience" section, people are engaged around progressive values.
We look forward to your inspired designs!