**Examples of what I like are uploaded.
Please see the Vanilla Rehab logo I uploaded. I love the contract between the straight lines and the elegant cursive writing and the typography. Please see above at the "sample logos" area. I am more drawn to the two photography logos and the neos wellness spa logo. That is more my speed.
**Appeal to both adult and younger audiences.
I am an orthodontist that provides treatment to adults AND children. I want my logo to be friendly to both audiences, but I do not like cheesy, kid logos. I would like to be known as being focused on precision and details while providing beautiful services...but I don't want so sleek that it becomes cold and uninviting to parents and their children. Mothers and fathers will be the largest audience, seeking treatment for their children. However, anyone with crooked teeth will be looking for an orthodontist..
Orthodontics deals with aesthetics - the search for beauty. As an orthodontist, I can achieve fulfillment as an artist, to change lives as art rarely can. Orthodontics is a discipline of precision, an art of restoration.
Orthodontics is an art and a science - elegance and perfection. I'm not quite sure why, but I am envisioning a straight font coupled with beautiful cursive writing to indicate precision and beauty.
I like what they did with the 99design winner "Vanilla Rehab" logo. Vanilla was plain white and contrasted against a color, elegant rehab. I'd like something like that to contrast the art and the science in orthodontics. The elegance and perfection contrasted. But I would like it on a white background instead. The "creating smiles, changing lives" slogan should go beneath as well. I still have not seen an icon that captures me...
**Don't use generic tooth or cheesy logos.
They are so commonplace and do not define me as an orthodontist. The ONLY orthodontic logo I found online that was worth uploading was Shawn Miller's. The logo seemed to indicate he was in Florida - it was fresh and had an artistic touch with the bracket and wire running through his logo.
I googled other orthodontic logos and was unimpressed with almost all of them. I want to brand my name and logo. In my practice, I strive for excellence... My logo and name should reflect that. However, I not only excel professionally, I also excel personally. I am well loved by my patients, moms, dads, and children.
Again, as a clinician and an artist, I use the mouth as my canvas and palette to change lives as art rarely can. Indeed, a person's life can be changed and transformed through creating beautiful smiles... "Creating Smiles, Changing Lives..." is my motto.
Thank you! ;D