Maregula is an excellent designer and very creative with her designs. She is responsive and listens attentively to all of your comments. It was a pleasure to work with her!
How ruthkennison started their logo design journey
Who are you known as?
The Chocolate Project
What’s your company slogan?
Raising Your Chocolate IQ
Tell us a bit about who you are and the people you reach
The business encompasses teaching about chocolate - how it's made, where it comes from and how it tastes to adults and children alike. We offer tasting events as well as demos. We also offer hands on workshops to anyone who would like to learn how to work with chocolate. Our target audience is anyone who loves chocolate and wants to develop their palate. We are also targeting people who care about social justice, food issues and sustainability. It's a sophisticated audience that's interested in fine food, travel and global issues.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want the logo to express that we'll be raising awareness about
chocolate and how it's grown around the globe. It's not 100 percent
necessary but incorporating a globe or a cocoa pod would be okay in
the design (but keep it simple). I like the feel that it's global. I
like neutral tones and soothing colors.
A few things to know: Chocolate is grown around the equator (it's
called the chocolate belt). Chocolate comes from a fruit that is a pod
called Theobroma Cacao. The pods are beautiful, shaped like a football
and come in different colors. Inside the pods are the beans, which are
fermented, dried, roasted and then processed with sugar to make our
beautiful smooth chocolate that we love.
Please don't do the following unless you have an absolutely brilliant
concept but one possibility is to somehow combine the "Chocolate" from
the company name with the "Chocolate" from the tagline, so that the
words aren't repeated. This would have to be done in a way that's
clever and elegant. This is not NECESSARY! Or another idea was to put
the logo inside a "globe" but that also must be done simply too.