How Dental Wellness started their logo design journey
Palo Alto Dental Wellness
Dental Care for Family Smiles
Palo Alto Dental Wellness is a new full-service dental clinic in Northern California. The space boasts state-of-the-art equipment, contemporary décor, and a soothing ambience accented by a cascading water wall.
Two-way open communication is at the heart of patient wellness. Dr. Amrit K. Singh believes in educating patients, talking them through procedures, and putting their mind (and mouth) at ease when they sit in the dentist chair.
Palo Alto Dental Wellness is surrounded by clinics that have been rooted in the community for upwards of twenty years. But one look inside PADW and patients immediately feel they are stepping into an upscale, modern facility that is family-friendly. This is not your average dental care experience – Dr. Singh offers highly personalized care aided by the latest technology.
The clinic is equipped with WiFi for patients in the waiting room and a unique kid’s waiting room complete with a Wii.
Tell us a bit about who you are and the people you reach
Women 30 to 45 and their families.
Mid to upper income level.
Palo Alto Dental Wellness will appeal to mothers who want a dental experience that is sophisticated and soothing in a state-of-the-art facility. Dr. Amrit K. Singh has more than ten years experience in pediatric dentistry – so once Mom’s teeth are gleaming, they can feel uber-confident putting their children in the chair.
•Eye-catching to the modern everyday woman
•Sophisticated but fun
•Representative of dentistry. Think outside the box...when you think of dentistry...what symbol comes to mind? Can you make it appeal to mothers and make it contemporary, sophisticated and fun? The obvious icon is a tooth -- we may or may not like that to be used -- depends on how it's incorporated with the word mark and how well it appeals to the target audience. Bubbles could be fun too but not sure how to make them representative of dentistry? We're relying on your expertise. Logo samples are attached that we think appeal to Moms. Please don't copy these designs exactly -- just use them as a starting point.
•Emphasis on “Dental Wellness” with “Palo Alto” being smaller/secondary.
•Clean, contemporary, no frills
Blues and oranges and/or representative of clinic interior (see attached pictures). Please don't use red. Three-colour maximum.
We will require eps tiff jpeg and other formats to ensure the logo can be used hassle-free online and in print materials.