Change the Way America Pays - Your Logo Will Be Everywhere

Pay InSight

BRILLIAN Technologies, LLC (BRILLIAN) is a consultant firm and a Value Added Reseller (VAR) of innovative products and services for restaurants.

BRILLIAN solutions include advanced payment, customer acquisition and marketing, and purchasing and finance solutions.

BRILLIAN Pay InSight enables restaurant servers to process credit card payments in front of customers at their tables using WIRELESS, handheld terminals. The common name for this application is Pay at the Table. The service is FAST, SECURE and contributes to a better dining experience as customers can leave when they desire and not have to wait for the check receipt.

The logo should appeal to consumers that like to eat out and to restaurant owners and operators.

The logo will be used on materials to market the solution to restaurant owners (datasheets, website, direct mail, etc.) and to communicate the benefits of the solution to diners (table top tent displays in the restaurant, on menus, glass stickers, etc.)

BRIILIAN seeks a logo design for its Pay InSight solution which compliments its current corporate identity.

- THE LOGO COLORS SHOULD INCLUDE THE SAME COLORS AS FOUND IN OUR CORPORATE LOGO.

- DESIGNS SHOULD ALL BE SHOWN ON A WHITE BACKGROUND

- DESIGNS SHOULD CONSIDER COMMUNICATING THE UNIQUE FEATURE/BENEFITS OF THE SOLUTION: WIRELESS, FAST, SECURE, QUALITY SERVICE

Please review http://www.brilliantec.com, the attached BRILLIAN Style Guide, and the Pay InSight presentation.

Other Pay at the Table branding can be reviewed at:
Ingenico: http://www.ingenico-us.com/htm/index2.htm
Alpine: http://www.alpinepaymentsystems.com…_free.html

We want to convey creativity, innovation and inspiration – but we don't want to be too trite or obvious. The logo needs to be distinctive and memorable.

The logo should be professional and sophisticated, but also simple and modern – even a little hip.

The logo should be adaptable so it will work in vertical and horizontal layouts and should work in black and white.