jchamaschuk got their new logo design by running a design contest:
Chain Reaction - Contemporary Logo Design for Cycling Themed Winery
Check out jchamaschuk's Logo design contest…
Food & Drink
Super passionate about wine + Super passionate about cycling = moving to the Okanagan to live our dream. As a small husband and wife operation, we're responsible for everything from caring for the vines to making wine to selling our beautiful products. In 2019, we planted a small vineyard on the Naramata bench, in the Okanagan wine region of British Columbia, Canada. We are opening a small winery with a cycling theme next year. We will mainly sell our wine in our onsite tasting room, however we do expect to sell wine online and in various retail stores. Our target customers love wine and cycling. Many tourists come to the area to cycle in the morning and then visit wineries in the afternoon. The area has a long history of world class cycling and triathlon events which is what initially drew us here. There are many cycling routes in the immediate neighborhood – a popular gravel cycling trail known as the Kettle Valley trail (an old steam train route), mountain biking trails, as well as a popular cycling road. Our name Chain Reaction was inspired by the following reasons: 1. the “chain” is a direct reference to cycling 2. a chain reaction of events led us to this region and fulfilling our dream of owning a vineyard/winery 3. a chain reaction occurs in the process of converting grapes into wine. With over 40 wineries within a 10 mile radius, and close to 400 in the region, our logo and branding will be very important to distinguish our winery and entice tourists driving by to come to our winery. Many wineries tend to be more conservative with their logos/branding – appealing to a mature demographic. We want to be different, and attract a younger demographic… but not completely alienate the older demographic. We want the experience in our tasting room to be fun, not pretentious and want our brand and logo to be consistent with this. The logo: • may be just a graphic • may be a graphic with the words “Chain Reaction” • may be the words “Chain Reaction” in a particular font • may be a stylized representation of the letters “CR” The logo also: • ideally represents cycling (cyclist, bike, wheel, chain, gear, etc) • Ideally more artistic than literal. We want clever • possibly also represents wine/grapes/vines • may represent a “chain reaction” • should not be overly complicated and easily recognizable Please note that we are looking for two deliverables. 1. The 'regular' logo which will likely be on a lighter background. We see this being on our regular wines, especially whites 2. The same logo as the first which will have a dark background with a metallic finish (likely gold, but possibly chrome or pewter). Our style is more contemporary and edgy than conservative, more youthful than adult, vibrant but still classy, artistic but not childish. It is important that the logo convey more sophisticated and expensive tastes rather than a cheap bottle of wine. The logo will be used on signs, website, wine bottles, wine glasses, clothing, etc. Please note that the logo will likely not be dominant on the label but will be present. We plan on designing our labels through a separate contest. Thanks in advance to everyone who helps bring this dream closer to reality. And if this contest wasn't right for you, thanks for considering - maybe you can be involved in our label design or other. Cheers, Joel and Linda
Other color requirements
Prefer neutral colours, purples, burgundies and blues as well and their complimentary colours (as accents). Also like gold and silver if done in a contemporary way
To be honest, our tastes are eclectic and far reaching. There are some designs out there that are simply stylized words that look simply awesome and can carry themselves without a graphic image. Please consider all possibilities. In the end, we'll likely pick the entry that we fall madly in love with. Like our wine, this is all about passion. Attached are examples of other wineries (none of these images are ours) that include elements we like for various reasons. Most have images which really describe their brand. Hopefully they serve as inspiration Our preference is original art; however, the creative use of stock photos is allowed, provided the license allows use of the image on products for re-sale (e.g. wine bottles, clothing, etc.)
CA$1,199 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jchamaschuk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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