To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The style needs to work well for women and men. The target audience are predominantly dentists who are 30 - 60 years old. However, the owner of the business is a woman, so the logo should reflect her as well. I'm looking for a blue and charcoal color scheme. In addition to text I want an icon to go with it. The graphical icon will normally be used with the text, but I want the graphical icon to also be able to be used on it's own and be brandable when used on it's own. I'm looking for more "simple elegance" and not a complex, ornate logo. It would be great if you came up with an image for the icon that incorporated the accounting/financial aspect of the business with the dental focus of the business. I do not want the graphical icon to be or to contain a letter. (However, the text after or below the icon will have letters.) The font needs to be absolutely readable with no room for misunderstanding. I'm looking for sans-serif and not a script or serif font. The logo needs to be professional. I'm looking for a flat logo and not a 3-dimensional logo. I don't want any gradients. I want 2-3 colors max. We want the logo to communicate "trust", "knowledgeable, "credibility" and "competence".