This is a non-profit organization made up of distinguished communication disorder university professors and speech language pathologists from around the world coming together to partner with Chinese doctors and hospital leaders to bring the latest expertise in assessment and treatment to China. Today, there is no formal speech language pathology discipline in China. So people suffering from cleft palette, stuttering, poor articulation and swallowing disorders get limited help. There is an exciting awakening happening in Chinese medical profession that is open to bringing these life changing capabilities to their country. CCCH will be a vital organization in educating and equipping universities and hospitals to develop these services.
There are two target "consumers" of this brand: 1. Influential doctors, hospital and university administrators in China. likely a Chinese man who is 45 to 60 years old. 2. Thought leaders in speech pathology eduction, medical practice, and speech pathology businesses (technology and assessment tools used by professionals) from around the world (US, Australia, Canada, Europe) that want to provide talent and resources to see Chinese individuals progress.
We want to convey modern approach but with professional credibility. This audience values the clean modern lines of Apple Computer. The Website will be simple modern design with hopeful images and articulation of their mission and a BLOG. Though the path to bring this science to life in China is long and complex, we want the audience to connect with the simple idea: everyone deserves help if they have a communication disorder. We realize the logo can't convey everything....one idea is to use color red (crimson not true Chinese red) to tip hat to China. Another idea to convey sharing of knowledge with "nexus"elements -- cross roads, coming together, or lines indicating input into China