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How CMERCH started their logo design journey
Caviar & Caviar
Caviar & Caviar is an importer, exporter and distributor of Caviar & Fine Foods. We work currently under the brand of "Caviar Merchant" (http://www.caviarmerchant.com). Our current goal is for a classy, classic, upscale, clear, unique, attractive, bold yet simple design to present this brand on all our packaging and marketing material.
Tell us a bit about who you are and the people you reach
Our audience are the elite, middle-upper age consumers. We would also like to appeal more to the younger consumers by adding a chic characteristic in our approach.
The logo must entail the term: "Caviar & Caviar". In general, we seek a Aggressive, clear and simple design focusing on the company name, balanced for letter heads, biz cards..... We've had one slightly presented that was simple and impressive, but seek enhancement and ideas.
A nice simple crescent/logo design is desired. Also a design of 'C&C' would be good.