See attachment for examples of potential usage. We need a consistent set of logos that cover the following:
We need the following logo combinations that are consistent with each other that cover the following formats (sizes are approximate - see attachment for examples):
1) For our web site home page, tradeshow banners, etc.
1) Larger (scalable) versions of the logo for web site and larger areas
2) 92x16 button version (like a PayPal checkout button in attachment)
3) 40x27 dark background versions of logo
4) 40x27 light background versions of logo
1) 40x27 light background of the word "Cash"
2) 40x27 dark background of the word "Cash"
-CashPayment is a service in which users will trust their money. Logo should help reinforce that trust, but at the same time be fresh and exciting.
-A look that is consistent with credit card options on web sites (Visa, Mastercard, Amex, etc.) yet stands out (see attached)
-A Web-like presence such as Paypal
-Absolutely no $$ to be used anywhere, that would make the logo seem trite.
-The word “Cash” alone is overused in SPAM and in cheezy offers. The logo should try to offset these images if possible.
Again, please reference the attached powerpoint for examples.