I'm a web designer turned internet entrepreneur. I run a number of online projects and try to build lasting sites that really provide a ton of value to visitors.
Primarily male audience that is between 18 and 49. People who are looking for information on buying, selling, fixing, and maintaining cars. People who are not crazy car lovers will be visiting this site the most, so the logo can't be too car serious.
The logo will display in a theme that is similar to this link:
Bold colours that fit well over black and light gray and a simple web 2.0 design is what I'm looking for, with a splash of fun tossed in. Something that I can add a reflection and shadow to would be nice too.
There has to be some type of icon next to the word mark, but I'm completely open to the direction of the image.
The main key is simplicity... but also have fun with it. I'd really like something that doesn't look too corporate and has some originality.