Carpet Cleaner Looking for Compelling Logo

Dry Advantage Carpet Care

We are a small owner operated carpet and upholstery cleaning company using hot water extraction cleaning. We have been in business for 6 years and would like an image upgrade with our logo. Our focus is on residential home carpet and upholstery cleaning. We occasionally take on small commercial cleaning jobs, apartment carpet cleaning and the like. We also clean rugs on location, vehicle interiors, leather and related services such as applying protectant and pet stain treatment. Our service is competitively priced for the market and guaranteed as "The Most Thorough Cleaning You've Ever Seen or Its' Free!". More than half our business is repeat and referral based. We strive to be a friendly, relationship oriented company. We do this by sending out monthly newsletters to our clients, setting up maintenance plans for them and the like.

Our target market is primarily home owners of middle to upper-middle income. These families often have children and pets and want attractive, clean homes but don't have the time or don't want to bother cleaning their own carpet. Much of our contact is with the "woman of the house". Our main selling points to this market is showing that we are trustworthy (use testimonials), our cleaning is thorough and guaranteed, and it is dry within several hours.

Want a logo that uses our company name, Dry Advantage Carpet Care. Thinking creative, contemporary, professional.

Also:

1. Our colors have been blue and white. Still want blue as one of the main colors. Would consider different shades. Whatever else works well in the design for colors, maybe red.

2. Would like to see the logo on a white background.

3. Use of logo initially will be for stationary and on my newsletter. The newsletter and other mailings are printed black ink on light colored paper, so I would want a copy of the logo in just black as well. Will also be using the logo on my website. Please provide logo in formats compatible for both print and web file.

4. Style: Nothing too corporate or elegant. Clear, simple typeface perhaps. I think I envision "Dry Advantage" being larger and more prominent than "Carpet Care", if that makes sense. Not sure of Creative way to show "clean" like some sort of sparkling?

Don't want cartoons or things like a man holding a cleaning wand or a cleaning truck picture. Please don't use clip art or stock images. For text, no drop shadows, beveled text, etc.

5. Examples:
Here is an example of a logo that we kind of like:
http://www.dalworth.com/images/dalw…ean_01.gif
Example of one I like a lot:
http://mimage.franchisesolutions.co…i_logo.gif

Here is an example of what we are trying to avoid:
http://www.royalcarpetlincoln.com/i…al_man.gif