We'd like a couple of versions of the design. One with the logo and company name; and one with the tag line "The Science of Internal Control"
Our current logo is attached - it's a reasonable effort to communicate what we're about. We'd like our new logo to have a bit more "punch", to stand out more, while still having the elements of math/science/rigor very evident.
The design should be business-oriented - our targets are usually CFOs or CEOs - so not "cute". It should communicate a serious, quantitative (but innovative) approach to a business problem.
Other attributes of the brand or words that would cue the brand would include "measurement", "precision", "accuracy".
"ControlMetric" is two words "Control" and "metric" so the wordmark or text should differentiate between the two, maybe with different font or color, or any other way you can think of.
I'd like to see a wordmark that somehow uses the letters l and m in "ControlMetric" to illustrate the brand attributes.
Thanks in advance for your design efforts. I will monitor closely and provide feedback as quickly as possible.