Overall we are looking for a logo that represents integrity. We want to look like a business that has been there for years be it dive-bar, saloon, roadhouse, country BBQ, General Store and so on.
We are attracted to 1950's designs, pinup girls, fast food culture, Sailor Jerry tattoos etc. The look could also be Western, Wild West. Logos from any period from late 1800's to 20's/1930's could suit.
We see USA, Americana, Deep South, Texas, aged look and styling. We want to purvey, family business, fun, quality product, Americana, BBQ, Beer.
Lester and Earl are the names of two bluegrass musicians Lester Flatt & Earl Scruggs popular in the USA from 1940's onwards. They are best known for the theme song to 1960's TV show The Beverly Hillbilly's. We are not primarily a music venue but would like some of that culture represented, i.e. Bluegrass, Blues, Country Music, Rock & Roll.