How Insight HR Inc started their logo design journey
Insight Human Resources Inc.
Insight is a fresh perspective on Human Resources. A one-person consulting firm (possibility of future expansion), which believes that people are every company's greatest asset. Most people spend the majority of their waking hours at work, so what they do and where they do it should be enjoyable. We support organizations that do not have in-house HR departments with creating a great environment that people will thrive in.
We provide a personal touch; we take the time to understand our client's culture and their people to ensure we provide them with the perfect solutions for their specific needs. We believe in the power of positive relationships and promote this at every opportunity.
Primary services include: HR strategy development, total compensation planning/review, career pathing, HR manual/employee handbook development/review, benefit and employee program review and recommendations, employee relations advice, etc.
Tell us a bit about who you are and the people you reach
Small and medium sized businesses; logo must appeal to business leaders at the Director/VP/President level.
Primary targets would be small engineering, construction, and architectural firms that do not have in-house HR departments.
Audience in this market is often middle aged, well educated men. They are typically a "no-nonsense" group. They want to get to the point quickly and concisely, not search for what you are really getting at. They are creative problem solvers. They are passionate about what they do and their organizations. They care about their people and want to ensure they are giving their people the best they can. They want a strong team that stands out above the competition.
Logo colours should include the primary colours (red, yellow, blue) and green if a fourth colour is required for the design.
Creativity is highly encouraged with one or more of these ideas in mind:
*Use of the letter "i"
*Rising to the top/ascending
Do not include:
*People in ties
Also open to the idea of making the words themselves the logo with creative use of font, colour, etc.
There is no tag line to be incorporated into this logo.