We prefer a clean, easy to read style that is modern, hip, and classy. Greyscale logo. Black/greys on white background, and whites/greys on black background.
We would like to see various layout options of image (line drawing of our dog Lucky's face with basic shading on his cheeks and ears where his red/orange coat is) and the text ("Lucky Dog"). The drawing/image of the dog MUST look like our dog (see photos).
The word "Lucky" should be bolder than the word "Dog". We prefer the text to be in all caps or in large and small caps. The font should be strong (not thin or wispy), interesting, and classy/hip/stylish (not boring or plain). We included a few fonts we like in our attachments - please use these or similar fonts in your submissions.
We would like the dog's face to be smiling, with tongue hanging out (like the photos of Lucky), and in the style of a line drawing sketch that is simple and clean without too much detail or texture. The drawing should be sketch-like, with some asymmetry and imperfections. We also want the dog's head to be slightly tilted to one side. We are also interested in seeing some geometric designs (as we include geometric backgrounds in our packaging aesthetic).
The logo will need to be printed quite small on some of our products, so we don't want too much detail. We've attached photos of the dog, "Lucky" (a curious, adventurous, independent, loving Brittany Spaniel), as well as some images of line drawings of dogs that are the closest we could find to what we're aiming for. The line drawing should NOT be "cute" or clip-art like. Rather, we want it to be classy, crisp, masculine, angular, realistic. Overall, the logo should not be too playful or cartoonish. Rather, it needs to be professional, modern, hip, and classy.
Finally, we prefer the logo to be a cohesive unit that contains the dog's face and the text "Lucky Dog" in an interesting design element (see some of the logos we liked). Please be creative with layouts, instead of just the standard boring image with text beneath or to the side of it. Again, geometric designs are a plus. And...NO pot leaves, NO stars, NO banners!