Open to ideas after you read teh creative brief
Desired Color Scheme:
Very open - Build trust and attract remodeling consumers
No limitations, but must follow goals to get consumers and builders to feel safe and secure
Accepted File Formats:
Want B/W, Greyscale and Color versions
Corporate Synopsis: Consumers across the country lose millions of dollars annually to unscrupulous contractors. They either become victims of outright fraud, or lose control of their ongoing projects because contractors have already been paid for work that is yet to be completed. Legitimate contractors suffer as well, having to chase down homeowners for final payments after a projects completion. BuildProof provides a much needed answer for both sides, bringing an industry with an archaic payment system into the 21st century. The company provides a secure, automated payment platform which allows homeowners to post money for a construction project, but not release that money until the work is done to their satisfaction. In addition, contractors are able to see their money on account, and no longer have to be worried about receiving prompt payment for quality work. Both sides benefit, both sides remain safe in the transaction. BuildProof provides a communication platform, management assistance, and dispute resolution services as wellLogo and Tagline: The most important thing to be portrayed is a strong sense of security and safety. BuildProof holds large sums of money for construction projects, so both sides must feel completely safe doing business with the company. The name implies safety much the same way the words â€œbulletproofâ€ and â€œwaterproofâ€ do, only we need to portray the feeling of being â€œsafe from the pitfalls of the construction process.â€ Some reference to construction or building should be visible from the logo, and also present in the tagline. Our customer base is wide, encompassing any homeowner wishing to have a home improvement project done or doing new construction, and the contractors who serve them. BuildProof can secure any size project, from house painting to construction of an entire building, and works for a vast array of trades from landscaping to remodeling to roofing etc.