We’ve got two target audiences: Generation Y Leaders and Managers of Generation Y
Generation Y: Born between 1982 and 2000 these young leaders are uber tech savvy, love collaboration, have been in academic institutions their entire life, love feedback, have huge goals, want to make money and change the world, want everything now, and don’t see why a rule can’t be broken.
As they transition into their career they need help. They’ve told us, loudly! They want encouragement, advice, and a way to connect with their peers. They want a brand that can help them with that transition. This brand has to compete with the utility of facebook, the attractiveness of Nike and Starbucks, and needs to be as comforting as a best friend.
Managers of Generation Y: These people want to better understand their employees and want to know what makes them tick. They want tools and resources from a trusted source, but we don’t want to be just another HR ploy.
We want a fresh approach with a logo to capture the “STRYDE Concept” of having generation Y strive for their best in their early career.