Here is what we are looking for in the final design:
1) Logo Style - Modern, graphical, bold, integrated, versatile
2) Clean, Unique Font
3) Color - This is key. We want to use color in branding "own" a color a bit - probably a shade of green and/or blue but need refinement here.
4) Clean & Simple - Many pet industry logos are cartoony and messy. We don't want this at all. Should look more like a designer brand.
5) Icon - innovative and attractive icon for use in favicon and possibly integrated into logo. Our current icon is too complex and too many colors. See simplyfido.com as good example of icon integration into logo treatment.
6) Extra Wording - should show a version with our line "canine lifestyle" and one without
7) Exclusions - Please do not use any stock images or clip art in the logo
WE WANT SOMETHING CREATIVE!
The deliverables we will need are:
a. logo files
Print file format - .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)
b. favicon icon
c. PMS and web color selections
d. any supporting graphic elements (show the logo in context of a web banner)
From one Designer to another.
Thank you so much for your design work! You rock.
Attached are some background graphics and the current logo, but don't let these limit you.