Completed contest

Buddha Bark: Innovative Retail Pet Brand Identity Redesign

buddhabark needed a new logo design and created a contest on 99designs.

A winner was selected from 118 designs submitted by 15 freelance designers.

118
entries
15
designers
1
winner

How buddhabark started their logo design journey

Company name

BuddhaBark

Overview

Based in Hollywood, CA. Buddha Bark is a pet lifestyle company focused on providing fun, stylish, and innovative designer solutions that empower people to integrate pets into their everyday family lifestyle. The company started by producing a successful Hollywood media event series as a celebrity dog style lounge and fashion show during the Golden Globes and MTV Movie Awards. The company is committed to supporting and working with pet charities and animal rights groups such as Best Friends Animal Society and local shelters. In addition, the company features and works with many eco-friendly pet product designers and plans to give back a % of profits to a foundation called "Pups for the Planet" similar to 1% for the planet.

“Our mission is to improve quality of life by showcasing stylish solutions that allow people to integrate pets into their everyday family lifestyle.”

Recent Photo Gallery:

http://www.flickr.com/photos/buddhabark/

Tell us a bit about who you are and the people you reach

Company is planning expansion into online retail, video marketing, and direct mail channels and wants to ensure brand communications and ID is outstanding so potential for more work to follow:

Our competition is mainly online pet retailers such as http://www.funnyfur.com, http://www.moderntails.com, and http://www.trixieandpeanut.com selling luxury pet clothes, accessories, supplies, and travel solutions. However, we are positioned as affordable luxury and will have items in line with Petco pricing not just luxury boutique items.

Consumer B2C Audience:

-Dog owners who also shop online.
-People who are crazy in love with their pets.
-People who treat their canine companions like special children.
-People who are interested in finding activities, solutions, and products that empower them to do more fun activities with their dogs everyday - doggie yoga, doggie surfing, dog fashion, dog travel, dog parties, dog sports, dog parks, etc. This is more concentrated on small and mid sized pampered pooches, but also applies to big dogs, puppies and more practical lifestyle solutions as well.
- income middle to upper middle
- kids -(empty nest) or young couples - anyone where dog is filling the role of a child

Requirements

Here is what we are looking for in the final design:

1) Logo Style - Modern, graphical, bold, integrated, versatile

2) Clean, Unique Font

3) Color - This is key. We want to use color in branding "own" a color a bit - probably a shade of green and/or blue but need refinement here.

4) Clean & Simple - Many pet industry logos are cartoony and messy. We don't want this at all. Should look more like a designer brand.

5) Icon - innovative and attractive icon for use in favicon and possibly integrated into logo. Our current icon is too complex and too many colors. See simplyfido.com as good example of icon integration into logo treatment.

6) Extra Wording - should show a version with our line "canine lifestyle" and one without

7) Exclusions - Please do not use any stock images or clip art in the logo

WE WANT SOMETHING CREATIVE!

The deliverables we will need are:

a. logo files
Print file format - .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)

b. favicon icon

c. PMS and web color selections

d. any supporting graphic elements (show the logo in context of a web banner)

From one Designer to another.

Thank you so much for your design work! You rock.

Attached are some background graphics and the current logo, but don't let these limit you.

Custom package

$363

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design by suketi art.. design by heaven.wr design by gopal lv
154
entries
43
designers
$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers

We saved a spot for your logo design contest.

Get started now
$499
Not Trump supporters...
design by aeperi design by aeperi design by elis nawati
16
entries
5
designers
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
£199
We are a fireworks display company...
design by nugra888 design by borzoid design by papah jahat
36
entries
12
designers
$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers