We help regulated industries with their regulations and compliance.
Most people consider this work to be hard and cumbersome. We make it easier. We chose the word "lean" to describe us because most consultants try to sell you more than you need, which is especially bad because, after the engagement, you're left with a system that's too big for you to manage well.
Perhaps an even better description than "lean" is "right sized." We give you just what you need, no more, no less.
Michelle is the company. While she has others helping, it's Michelle they are buying. She is easy to relate to. She makes difficult concepts easier to understand. And she is "more fun" than your "average" regulatory consultant, so we want a touch of whimsy in the logo.
Since the URL is leanraqasystems.com (which is hard to read), we think the lettering should deliberately only have the RAQA in uppercase; as in, leanRAQAsystems.
She does have a previous logo but there's nothing about it that we have to "save" or "carry over" to this new logo. We are including one card we made for her and removed the old logo. Still, this look is where we need to be (ideally there would have been more white space) but the lettering (fonts) and shades feel right for her.
Having said that, your design doesn't have to be identical to the fonts or colors chosen, except for the one red (HTML code: #5DBCD2) which is a creative mandatory.