The central brand ideas for the practice are :
- 1) We are clinically excellent (conveying the promise that we will generate the absolute best outcomes for patients, for the long term – we are experts in the field)
- 2) Clients will enjoy the process of therapy with us because:
We are are emotionally connected with clients – so they feel really heard, safe, supported and treated with care and kindness
We are balanced - bringing fun, humour and energy to the work, but also staying calm and strong for the clients when they need this.
We are easy to use – we provide a convenient location and pleasant offices , our staff are friendly and professional, our website bright, colourful, positive and easy to navigate to the info they need.
Our brand commitment, or promise to clients is:
We want them to feel
- confident in us
- safe and supported by us
- energised by us
- heard by us
- to feel relaxed, cared for, and like they are moving forward when they are with us
- to have as much fun as possible along the journey with us
- like they are in an organised place, which is happy, relaxed, calm and competent – they can relax as they are in good hands.
We act in a way that is
- professional, organised and well prepared
- energised, relaxed and happy
- calm, healthy, positive, flexible
- courageous – we tackle problems head on
We have a laugh with them whenever it is possible and respectful
We use the best treatments possible, tailored specifically for the needs of each client, and aimed at producing meaningful and long term changes when needed.
We are in business to provide help for others to lead happier lives
The logo should have our name “Brisbane City Psychologists” and the tagline “Live Happy / live happy / Live happy”. The logo should communicate the ideas above, basically fun, caring, energised, positive, healthy, fresh, but also confidence inspiring, reliable, premium quality, tasteful and stylish, dependable, like we have been there forever and can be relied upon as professionals. Fonts, shapes and colours should be elegant, sharp and crisp and with energy. Images I like are trees, paths / stepping stones / leaves / dandelions / natural elements but please try others as well.
Please do not design logos of human figures with arms in the air etc, So many companies have logos like this already. Thanks.