Wiscongo! is a new board game that is similar to bingo but uses pictures instead of numbers. This game is geared specifically towards people from Wisconsin (the U.S. state) hence the name Wiscongo! (Wisconsin+bingo). We are targeting the nostalgia of Wisconsinites, or "cheeseheads" as we are fondly known, with this new game idea. We want our logo to be playful and fun just like our game, but also bright and bold so it stands out on the store shelf!
We would like the designers to try to incorporate a cheese element into the design, after all Wisconsin is the "Dairyland State". Whether that means some of the lettering looks like swiss cheese or there is a cheese symbol alongside it, we don't know, but want designers to use their creativity to come up with a unique way of portraying this - it doesn't necessarily have to be literal, it can be very subtle.
Additionally, you may want to incorporate a bingo/game element of some sort into the design, but this isn't a must and we don't want to over complicate things. I know a lot of times when people play they put their hand up when they shout out "bingo" (or "Wiscongo!" in this case) so you may try incorporating that into the design. Again, to your discretion as the designer!
Our brand name is "WISCONGO!" so don't forget the exclamation mark (!) at the end.
We will be looking for a full logo set featuring a stacked logo, horizontal logo and text-only logo too. The logo should be adaptable so that it can be monotone as well but we are looking for a bright, full-color logo.