PLEASE MAKE SURE YOU DON'T INCLUDE ADL WITHIN THE LOGO. THE ONLY WORDS THAT NEED TO APPEAR WITHIN THE LOGO ARE- ADVANCED DNA LABORATORIES....VERY IMPORTANT...
This is a brand exercise that requires a new logo based on its new registered business Advanced DNA Laboratories (ADL).
The Advanced DNA Laboratories (ADL) is part of a company called Mygene. Please check our website on http://www.mygene.com.au
It's imperative that you understand the MyGene brand and it's vision, however, the lab is a seperate part of the business (eventhough it belongs to MyGene), we are looking at incorporating characteristics from the MyGene brand towards Advanced DNA Laboratories (ADL).
Characteristics perhaps may be the color, tone of voice, font or perhaps none.
We would like ADL to have a very strong scientific feel to the brand.
The words innovative, progressive, expertise, state of the art science represents ADL.
It's crucial that the logos have to be 100% original and your own creative work and not copied from present lab creations/identity/brand etc. PLEASE!!!!!!!!!!!
Let the designing begin!!!!!