Our box will be a specially designed box to store people’s most important personal files. Things like banking files, mortgage, tax returns, share certificates, bills all things that can be filed and important when creating a financial plan
It is around 50 X 50 X 50cm and fits on a book shelf or desk. The front section is a door and opens up to reveal an internal structure that has several folders, drawers, filing components and printed documents that a person can use to help to store and prepare their information.
The idea is that when somebody wants to start a financial plan (save money for a house, get credit cards under control, a even just a system to keep on track of bills or investments) they purchase this box and use it as a guide to create their plan. Once it is full it is perfect to pick up and carry to their financial planner or accountant. Like a mobile filing cabinet
The target market will be Accountants, Business Advisors and Financial Planners; however this will also be aimed at of younger demographic (25-35 years old) as these are the people needing the most help in this area. We need to ensure the logo and colours used are appealing to this market as well.