Cooper78 needed a new logo design and created a contest on 99designs.
A winner was selected from 65 designs submitted by 28 freelance designers.
the bone & bowl
retail pet store
focussed on dogs
high end product
target audience: pet owners, particularly dog owners
Modern and sophisticated, nothing too trendy or cute.
No cute, no cartoon.
Type of brand: Bark & Fitz (barkandfitz.com), Pottery Barn
Welcoming, homey, but sophisticated.
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