do.beele got their new logo design by running a design contest:
Bold, simple, dynamic logo required for custom automotive industry supplier.
Check out do.beele's Logo design contest…
Company: Awlest design and manufacture high-quality three-piece forged wheels for cars. The wheels are designed in a boutique studio based in Belgium and manufactured in China from aerospace-grade forged aluminium. Our wheels are designed to be enjoyed by the driver on both the circuit and the street. Target Audience: Our customers, generally males between 20 – 35 years old, come primarily from Europe, America, and Japan. Our clients are car enthusiasts, with highly customised sports cars, who are seeking to upgrade their wheels for both aesthetic and performance. They are thrill-seekers and highly image motivated; they want to attract attention. Competitors: Most of the wheel manufacturers in the industry have adopted a ‘serious’ brand image, we would like to diverge from this with a slightly less serious image whilst still communicating the quality of the design and workmanship on which we pride ourselves. Our main competitors are: http://www.rotiform.com , http://www.vossenwheels.com , http://vipmodular.us, http://brixtonforged.com , https://www.adv1wheels.com Brand image: The logo should be simple and bold with triangular shaped main ascent. The theme colours are dark teal and dark pastel red (see below), which will be used in all branded materials. These colours draw on the retro racing motif, and the style of the logo may draw on aesthetics from retro and/or 70’s style design whilst maintaining a modern and minimalistic overall look. A monochrome version of the logo will be engraved into the aluminium circle centre cap of each wheel, so there cannot be any tiny details, and this version will have to be as visually appealing and bold as its coloured counterpart.
Other color requirements
Designer may diverge from specific colour references but suggested starting points as below: Dark teal rgb(0, 107, 117) Pastel red rgb(163, 78, 78)
The ultimate logo will have a strong graphic centrepiece using a triangular or semi-triangular graphic, this can either be achieved by incorporating the first one or two letters of the brand into the graphic and then spelling the rest of the name out horizonatally eg. [AW]lest OR by having a strong graphic under which the brand name is spelled out in full. Please use strong sans serif typefaces. The main triangular graphic should not be front-on symmetrical, ie. a triangle in itself is too 'clean-cut' but if one side is disproportionately weighted the logo takes on an element of simultaneously being visually appealing while igniting curiosity in the viewer. The preferred colours, teal and red, as indicated above, are not absolute. Other colours may be used at the designer's discretion. As discussed above, the monochrome version will need to be as visually 'bold' as the colour version. Ongoing feedback will be provided to designers who submit concepts in order to allow you to improve and expand on initial designs.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
do.beele collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
He did awesome with meeting all of our needs and requests. Was very helpful in designing both our logo, and our site graphics for us! The best part was how open he was to revisions! Thanks again!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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