I need a clean, but bold logo to represent my business in a single glance.
It is important to convey that my business is all about producing online videos, which is why I have included both 'Click Me' and 'Online' in the business name. I don't want people asking me if I do weddings! (BTW There are no inverted commas around any of the words in the name.)
A secondary and more difficult task is to convey that the final videos will be used to achieve good search engine rankings on the likes of Google and Yahoo. However, this is not mandatory, but a nice to have, if it doesn't detract too much from the primary objective of conveying: online video.
The logo will be used on stationery, business cards, website and even a motor vehicle. Therefore, I imagine that a white/plain background will be the best option.
I do have some views of what to expect, but these may simply be my own limited pre-conceptions. I will provide more feedback as the competition progresses.
I want to present this business as serious, credible and professional as I will be selling to business owners. Therefore I don't want fun concepts like cartoons, clip art, funny fonts, bright multi-coloured dots or similar.
Also, I don't want to create headaches further down the track in the eventual printing of the logo, so while it may look great on screen, I have concerns about colours like gold and silver.