The First & Primary Brand is "Cafe Crush" for Artisan at Home Coffee Brewing Products (Not Coffee Itself) & Coffee Pots, French Presses, Replacement Beakers & Screens, Manual Bean Grinding Mills, Pour Over Coffee Method, Insulated Travel Cups, At Home Coffee Mugs, etc.
A Part of Each Purchase Price is Contributed to http://www.TPRF.org for International Peace for People and Food for People Programs.
The Second Brand (launching next year?) is Cafe Club & Will Want Logo Reworked for that Brand. (Will be Food Table Top Items, eg. Spice Mills, Placemats, Bento Boxes, Vinegar & Oil Carafes, Food Prep & Service, Etc.
Target Market: Millennials & Coffee Connoisseurs Who Will Never, Ever Own a Kuerig because the Environmental Impact of a Kuerig is So Bad.