Our industry is plagued by derivative logos and repetitive names and iconography.
I'm looking for something modern, simple, and bold.
Don't be afraid to explore the aspirational. At the heart of our industry is a shared loved for one of the coolest things humanity has ever devised: the airplane. We are also an industry of technical people turned professionals, so there is an almost universal love for engineering, blueprints, schematics, etc.
I haven't seen a lot of creative usage of negative space in our industry, so I would encourage you to explore that direction.
It should work well as a single color, as we put our logo on a ton of swag, but does not have to be a single color in all variants.
- Try to keep the logo minimal without getting into tech startup territory.
- Avoid thin lines, which will not print well on things like koozies and t-shirts
- Avoid iconography for "flight" that is not related to commercial aircraft. For example - avoid birds, birds' wings, paper airplanes, propellers (our aircraft are all jet engine), hot air balloons, etc.
- That said, if you can