We want a logo that includes a simple picture of a bison (buffalo), in a stance reminiscent of the Wall Street bull. We feel that imagery will convey financial strength with a very stable and calm temperament. The stance of the Wall Street bull statue is aggressive with the head down and the horns presented. It does not need to be that exact stance, just inspired by it. The wall street bull is an image of financial growth and strength; a bull market. The bison is similar to a bull, but more stable. This imagery is aligned with the goals of franchise owners.
We are thinking that the head of the bison will be on the left with the body outlined over the top of the word "bizen". We are open to capitalization decisions.
Our initial thought is that the logo would be all black, but our colors will include blue and yellow as well (#266dbb, #ffc90b).
The font should be clean and reminiscent of financial services. Our initial thought is helvetica-ish, but we definitely defer to your expertise.
We are attaching a couple of pictures of the wall street bull statue as well as some pictures of a bison.
At the end of the project we will need the full PSD for the winning design.
-Jackson Miller and the Bizen team