We are looking for an additional logo to distribute within the group (Internal Logo/ Logo for Internal Campaign). We are not trying to change our existing logo. Should we incorporate the existing logo and/ or tagline "Build Innovation Together" into it?
The goal is to improve the culture. The logo should incorporate the meaning (or word?) "ONE" :
- Being ONE as BIT (BIT Group = BIT Germany, BIT USA, BIT France, BIT China) ; BIT should be ONE and not different entities
- Being ONE within the different departments of BIT (not marketing, sales, engineering, etc. we are all ONE and should work together in projects like ONE)
- Being ONE with our client/ partner (we do not work for our partners, we work with our partners, working as ONE together on a project)
- Being the number ONE (Internal: number ONE company to work for? ; External: number ONE partner for our clients, Number ONE company to go to for projects, number one in Innovation? BIT is the best, not 2nd or 3rd, we are the number 1)
BIT researches, develops and manufactures innovative medical diagnostic devices for its partners to improve and save lives. Partners are Siemens, Abbott,
BIT is part of the Messer World, an owner-managed family company with a rich history. Messer was founded in 1898 by Adolf Messer in Frankfurt, Germany. BIT has been serving top OEM customers for more than 42 years in the in vitro diagnostics and medical device markets. We partner with our customers to research, develop and manufacture innovative medical diagnostic devices to improve and save lives. We focus on our customers’ requirements and tailor instrument solutions to best serve their system needs. We have built long-term relationships with our OEM customers by being an innovative, effective and reliable partner. Our unwavering commitment to quality standards, regulatory compliance, continuous improvement, and customer satisfaction makes BIT a partner of choice. We create value for our customers by developing and delivering solutions, optimizing time to market and total cost ownership and by providing timely after-sales service. With our customers, we build INNOVATION TOGETHER.