Big Smile logo update

Big Smile

Our company delivers fun, personalised gifts for kids across India, such as photo-personalised DVDs featuring Spider-Man™ and Dora the Explorer™, and a full range of personalised items include temporary safety tattoos, growth charts, clocks, placemats, posters and labels. We are about to add another 15-20 products to our range.

We are overhauling of our website to make it more fun and appealing to parents and their kids. We need a new logo to go with the new website.

The target audience for Big Smile products is the upper end of the Indian middle class, towards the ‘strivers’ and the ‘global Indian’ market segments.

‘Strivers’ are India's huge new middle class. ‘Strivers’ tend to be senior government officials, managers of large businesses, professionals and rich farmers. As of 2007 there were 44 million people in this segment.

‘Global Indians’ include senior corporate executives, large business owners, high-end professionals, politicians and big agricultural-land owners. Members of this group have usually lived or travelled outside India and expect access to a high standard of living and products available elsewhere in the world. As of 2007 there were 1.2 million global Indian households accounting for some 2 trillion rupees in spending power.

What is common amongst these two target markets is that they aspire to a ‘western’ lifestyle and place high importance on status. They are also high users of debit cards and credit cards and make regular online purchases.

The brandname for this logo is 'Big Smile', a detailed brief and a JPEG image of the new website home page are attached

A full colour logo should be developed, along with a monotone version. The logo should be easily scalable so that it is suitable for use in small and large formats. Logo should not be very complicated.

The logo will be used on all communication material for the company, including promotional flyers, envelopes, letterhead, web site and product packaging.

Logo should use primary colours and it should reasonably colourful, with colours and design that appeal to kids. It should have gender neutral appeal, so that it appeals to both boys and girls. Logo should not be a made of clipart from the internet or any logo design software; it should strictly be original work of the designer. Mosaic Information Services will have all rights to the logo once approved.