For an idea about what the site, not logo, might sort of look like, see color.com. I included a link to it, because I like that it isn't cluttered. So, you could picture your logo ending up on a landing page that is similar in tone.
• Anything that looks remotely like a yoga studio, or overtly Buddhist. Bhavanga means something along the lines of ground of becoming and store-consciousness, but I don't want to overdo it.
• Nothing w/a ton of subtle shading, or rainbow of colors.
• I watch Portlandia, so please don’t put a bird on it!
• The logo should read “bhavanga.com” and underneath that say “video share”
• This is for a website in the video space.
• Strikes a balance between being a header on the landing page of a website, but adaptable/still recognizable (you don’t have to squint) when used as a small icon for an iPhone app.
• Gender neutral, but not bla. I’m a guy, so I’m trying to hedge against my own bias. For my target market, think anybody using a smartphone whether the Apple dude or T-Mobile girl and you’ll be on the right track (both are equally important).
• Iconography that is simple enough (abstract but solid in a stencil kind of way) that it could be mashed up into different iterations at a T-shirt shop such as http://motherfalconclothing.com/. Volcom’s logo comes to mind in that even if you just see a piece of it you still get the idea.
• I need to use this in conjunction/close proximity with QR codes. So if the logo was right next to the QR code it is eye grabbing; that is, visually pops and triggers some kind of association. Especially important since QR codes tend to blend in with the woodwork these days.
• It also may be used on evites, or printed out on inkjet printers, so needs to work as monochrome (black ink only) as well.
Crowdsourcing, good natured, positivity, the warm afterglow of Kodachrome home movies, like Urban Outfitter’s retro camera stuff, a large festival, forever young, skateboarder street-style aesthetic w/surfer aloha, mellow, gender neutral, Bowie, cubby holes, Hitchcock title sequences, putting your feet in the ocean and then catching your breath because it’s cold, concert films like Stop Making Sense, crowd surfing, California mornings, fuzzy flannel shirts, picnic blankets, stumbling upon a sand castle building competition, organized chaos, Arcade Fire, This American Life, etc.
Poem "A Glass Jar in Tenessee"
I placed a jar in Tennessee,
And round it was, upon a hill.
It made the slovenly wilderness
Surround that hill.
The wilderness rose up to it,
And sprawled around; no longer wild.
The jar was round upon the ground
And tall and of a port in air.
It took dominion everywhere.
The jar was gray and bare.
It did not give of bird or bush,
Like nothing else in Tennessee.