Completed contest

BetterWorks, design a logo for the next big internet startup

Gishii needed a new logo design and created a contest on 99designs.

A winner was selected from 428 designs submitted by 94 freelance designers.

428
entries
94
designers
1
winner

One of the designers who made it happen

Winner - fatboyjim
It was a pleasure working with fatboyjim. His grasp of our business concept was beyond our expectation. He beautifully translated the concept into a simple and yet vibrant design that expresses our vision and values. He is also very quick in responding and accommodating our requests. I would highly recommend him and would love to work with him again.
- chiekoa

How Gishii started their logo design journey

Company name

BetterWorks - Making Work Rewarding

Overview

BetterWorks is an early stage internet startup consisting of veterans from the most successful companies on the internet. We are driven entrepreneurs with a vision to change the way employers treat their employees.

Our company makes work more rewarding for the employee of small to medium sized businesses (5-200 employees.) Think "perks", "rewards", "incentives", etc.

Tell us a bit about who you are and the people you reach

Our audience is three fold:
1. company owners with 5-200 employees
2. employees who who work at the companies above
3. vendors and service providers who feature their products and services on the website

About our audience:
1. time constrained - want easy elegant solutions
2. simple - do not want a cluttered experience
3. business minded - are interested in getting things done in the most efficient manner possible

Requirements

BetterWorks is looking for a logo to feature on their website, emails, business cards and other corporate ID. The logo must include the words "BetterWorks", and optionally the tagline "Making Work Rewarding"

The logo should be:
1. clean, clear and simple
2. business minded, but not corporate
3. friendly, but not whimsical
4. professional, but not boring
5. internet startup, but not technical
6. website friendly (imagine it on the header of a website)
7. iconic and abstract (stars, gears, pulleys, etc.), not human (no human imagery)

Typeface:
Preferably sans serif, but open to any typeface that satisfies the criteria above

Color:
Text: black or grey
Accent: preferably blue or green but open to any

Format:
Print file format - .ai (CMYK)
Web file format - layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Custom package

$295

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Deliverables

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